Se plaire adult toys
This branding project was for a sex toy company called, Se plaire, The intent was to create a voice and tone that reflected a mindset that was open, unapologetic and cheeky. Wild colors, strange letter forms, weird shapes, and sensually articulated messaging are all in support of awkward sensuality.
Project attributes:
Logo design, Letter Designer, Graphic Design, Branding, Concept, Copy Writing
Art Director, Copywriter, Designer:
Dan Sinclair




Se plaire celebrates the joy and topsy-turviness of sex—pleasure, play, and growth through awkwardness. We empower individuals and communities to consensually break the rules, own their desires, and make sex fun, confident—without shame or judgement.

The Hug That Hums
Feel the fun, inside and out
Embracing you more
Inclusively yours/they/them/he/she
Comfortably maximizing pleasure by staying inserted and in place, focusing on the g-spot and clitoris. Enjoy solo, during intercourse, or foreplay with a friend.


For a Cheeky Little Lift
Genuinely trusting
Designed for your comfort
Helping you explore new sensations
A gender neutral vibrator for anal play. With three settings, enjoy the right soothing frequency during solo or intercourse.


Roar into your fantasies
Imaginative
Multiple touch points with you in mind
Fun conquers fear
Take the ordinary out of solo and couples play. With a strong vibrating motor that activates anywhere you squeeze Rexxx. Engage with multiple parts of this Dino for creative pleasure. Let your imagination run wild.











