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Nike Wear Tester

Nike Wear Tester is a program created by Nike+Run Club and Nike Global Brand Design. The idea was to reach out to runners who use the Nike Running App that have exceeded a certain amount of miles. These candidates would receive prototypes of shoes for testing. Data would be collected from the user to improve the product further. My job was to help design the branding of this initiative. 

Project attributes:
Brand Design

Creative Director: Remco Vloon
Art Director / Designer: Dan Sinclair

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INITIAL CONCEPTING

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FINAL RESULT

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Bonj! Your an amazing human!

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Dan Sinclair

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