Intuitive Inc.
Brand Design & Development

Helped develop Intuitive and da Vinci brands in collaboration with agency of record.

The following content is from my time and efforts as Art Director and Designer at Intuitive Surgical Inc. Working with a small team of seven creatives we helped shape each others work and ultimately the Intuitive brand and its subsidiary brands.
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Above chart:

Brand messaging chart created with the brand strategy team. This is an effort to help clinical staff understand the hierarchy and values of Intuitive and its brands.
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Visual Centers

1

Encompass all Creative elements
into one key visual.

2

Clearly communicate each brands
visual style cohesively through the organization of graphic elements.

3

Include logo and lockup structure
with on-brand up to date messaging.

Visual Centers

1

Encompass all Creative elements
into one key visual.

2

Clearly communicate each brands
visual style cohesively through the organization of graphic elements.

3

Include logo and lockup structure
with on-brand up to date messaging.

Web & Digital

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Content Creation

Web & Digital Design

Content Creation

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Creating web first content
1. Strategize pre-production photoshoots with different wireframes and company categories in mind.

2. Create and pioneer how content is on-brand for
Intuitive and its subsidiary brands.

3. Build pages leveraging all new content from
collaboration with vendors as well as in house efforts.

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Creating web first content
1. Strategize pre-production photoshoots with different wireframes and company categories in mind.

2. Create and pioneer how content is on-brand for
   Intuitive and its subsidiary brands.

3. Build pages leveraging all new content from
   collaboration with vendors as well as in house efforts.

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Pre-Production planning
1. Conceptualize and build shot list.

2. Scout for location and talent.

3. Leverage inspiration to communicate intent.

4. Wireframe image modules with shot list.

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Art Direction for photo + video content
I directed, designed and wrote the brand guidelines for photo and video shoots at Intuitive Inc during my time as an employee.

After defining what was on brand for content through photo-video shoots, I created an online resource for internal use with some NDA shared external use.
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Recap:
1. Defined what photo and video should like per
  Intuitive and its brands.

2. Art directed shoots and helped define the job role     and process.

3. Wrote, directed and designed brand guidelines for  photo-video shoots.

Branding & Content Creation Credits

Art Direction, Design, Stylist: Dan Sinclair
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Photography: Swanson Studios

Post-Production: CAMPFIRE

Creative Team:
*Supporting on brand development and long term execution on shaping the company brand/s product, image & content creation.
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-John White ( Manager)
-Jordan Gushwa (Art Director)
-Jason
-Dylan Ousley
-Dane Decuir
Art Direction for photo + video content
I directed, designed and wrote the brand guidelines for photo and video shoots at Intuitive Inc during my time as an employee.

After defining what was on brand for content through photo-video shoots, I created an online resource for internal use with some NDA shared external use.
‍
Recap:
1. Defined what photo and video should like per
  Intuitive and its brands.

2. Art directed shoots and helped define the job role     and process.

3. Wrote, directed and designed brand guidelines for
   photo-video shoots.
Branding & Content Creation Credits
Art Direction, Design, Stylist: Dan Sinclair
‍
Photography: Swanson Studios

Post-Production: CAMPFIRE

Creative Team:
*Supporting on brand development and long term execution on shaping the company brand/s product, image & content creation.
‍
-John White ( Manager)
-Jordan Gushwa (Art Director)
-Annie Von Hacht (Marcoms Team: Design/Art Direction)
-Jason
-Dylan Ousley
-Dane Decuir