Wear Tester Program
NRC (Nike Run Club) Wear Tester Program is an initiative between two teams under the Global category at Nike HQ. I was the design lead representing Global Brand Design Running in collab with the Marcoms team.

By collecting data on loyalist purchasers, a new brand and outlet for innovation was birthed at Nike. Allowing athletes to provide feedback on beta tested product sparked collaboration between nike and customers.

WT Key Objectives

1

Establish targeted customer in lieu of
goals for customer journey

2

Create brand identity informed by targeted customer culture.

3

Execute all necessary brand and creative elements
that establish the new brand as well as pitch ideas for
next project phases.

Messaging + Inspiration

Preliminary logo explorations

Creative Elements & Final Identity

Customer journey
1. Pop up invite/share for chosen customers.

2. Product arrival and printed card instructions.

3. Custom Ecommerce experience with exclusive content     & playlists based on user data.

4. In depth info for product beta testing collaboration.

5. Potential program recognition through athlete profiles, not campaigns or advertising.


Team Credits
Creative Director: Remco Vloon

Art Direction, Design: Dan Sinclair

Collaborative Team: Global Marcoms Team.

Producer: Ricky Egger