Nike Free Run

One of the most notable tiers of the running category is Nike Free. I helped create shoe personas by first working on a fun and energetic tone with a palette that derives from the shoe colorway's. Through the duration of the project I gave direction and design to the brand and identity of this global campaign. I also worked with a CGI and motion designer to create movement that reflected the prime function and technology benefit of each shoe. These graphics were realized in brand guidelines that were then executed throughout various Nike store locations around the world.

Project attributes:
Retail, Environmental, Branding, CGI/Motion Design

Art Director 2: Designer: Dan Sinclair
Art Director 1 : Vanessa (Last name N/A)
CGI / Motion Designer: Antoni Todisco

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