National Pet Month

Brand Page Overview & Functionality

National Pet Month at Walmart

This project focused on creating a targeted campaign for Walmart's most prominent pet shoppers—Millennials and Gen Z—using data insights to inform the strategy. I led the development of a vibrant and nostalgic art direction, guiding designers to craft a visually engaging brand page for National Pet Month that incorporated content inspired by UGC and authenticity, as well as playful pet-centric copy. The result was one of Walmart’s most lively and culturally fun campaigns, celebrating the relationship between pet and pet owner.

Project attributes:
Retail, Advertising, Branding, Marketing.

Creative Director: Daisy Ma

Art Director: Dan Sinclair
Designers : Taylor Fulwiler, Joyce Medeiros
Copywriter: Yu Miyagawa